Health Professionals

Do you want to start or grow your nutrition business?

I’m passionate about teaching business expertise to educate and empower dietitian entrepreneurs to confidently start, grow and scale their businesses.

Get started below with my free downloads and my favorite dietitian entrepreneur resources and tools.

Want to start a nutrition business, but feel stuck or overwhelmed? The Dietitian Entrepreneur Foundation Course is for you

I offer one-on-one Business Coaching and Mentoring to help start or grow your business.

Grab my Nutrition Entrepreneur Starter Pack – downloadable templates and essentials for your business. 

Check out the Dietitian Entrepreneur Mastermind Retreat, held twice a year in the spring and fall.

Dietitian Entrepreneur Foundation Course *NEW*

Dietitian entrepreneur training course

The Dietitian Entrepreneur Foundation Course was designed for nutrition entrepreneurs who feel overwhelmed or stuck when it comes to starting their own business. The course includes 8 modules that provide you the information you need to get your business off the ground. Plus, over 50 worksheets, templates, infosheets, and resources ready for you to use to take actionable steps towards your entrepreneurial goals. *Approved for 28 CEUs – including 1 CEU for your ethics credit*

Topics covered include:

  • Finding your niche and identifying your ideal client
  • Basics of setting up your business
  • Building a virtual practice and telehealth insight
  • How to create and build an effective website
  • Crafting your offer and setting your rates
  • Marketing tactics and how to find clients
  • and much more!

Free Downloads

Worksheet: Identify Your Ideal Client

Knowing and truly understanding your clients is essential to creating a successful and profitable business. Honing in on your ideal client helps you create products and services that are needed, write better copy and focus your time and energy when it comes to marketing. This worksheet walks you through how to identify your ideal client.

Sample New Client Intake Form

This sample intake/assessment form can be used for your client’s first appointment. This example was developed specifically for health professionals who specialize in intuitive eating, work with chronic dieters and practice from a weight-neutral/health at every size perspective.

Client Discovery Call Template

Offering a free discovery session is a great way to turn a potential client into a paying customer. This template walks you through exactly how I structure my complimentary client call including specific questions to ask (and in what order) and how to make an offer at the end in a way that sounds natural and doesn’t come up salesy.

Business Coaching for Dietitians

If you’re looking for help and support as you start or grow your nutrition business, I’d love to work with you! I have experience in building virtual and in-person private practices, marketing, website design and SEO, social media, as well as consulting, speaking, writing, and media/brand spokesperson work.

Coaching session options:

  • 1, 45-minute session: $165 – This is a ‘pick my brain’ style session and great if you have just a couple of questions that you’d like answered.
  • Pack of three, 45-minute sessions – $449 ($149/session)
  • Pack of six, 45-minute sessions – $799 ($133/session)

If you’re looking for more help and accountability moving your business forward, I recommend the 3-pack or 6-pack of sessions. In our first session, we’d review your goals and prioritize them together. At the end of every session, we develop a list of action items that you’ll complete prior to our next session. Depending on how long you think that will take, we will set our next session typically 2-4 weeks later. I follow-up after each session with a list of action items and any other recommendations, resources, templates, and/or helpful links to support you in taking action.

Click here to sign up and get started.

Not sure which is right for you? Contact me and we can chat more!

My specialties include:

  • Virtual and in-person private practice
  • Telehealth and online business
  • Media spokesperson work
  • Working with brands
  • Consulting
  • Blogging
  • Professional Speaking

Topics covered may include:

  • Setting up your business
  • Honing your niche and ideal client
  • Website best practices and SEO
  • Branding and messaging
  • Marketing strategy
  • Insurance vs. private pay
  • Pricing your services
  • Creating custom client packages
  • Social media strategy
  • Virtual counseling
  • Building a profitable blog
  • Creating and reviewing contracts
  • Effective sales and negotiating tactics
  • Overcoming mindset challenges/limiting beliefs

“As an RD with a private practice, I had been lacking direction and focus in terms of who I really want to be working with and how. Doing business coaching with Alissa instantly propelled me forward so much in just a few short weeks.  Before I was anxious, depressed, stressed 24/7, felt guilty, confused, and it was affecting all areas of my life. Now I feel so much lighter, happier, passionate, driven, focused and supported. Alissa helped me identify what was holding me back and we solidified exactly where I need to focus my time in order to get where I want to be in my business. She provided me with personally tailored recommendations, resources, referrals and gave me a sense of direction that I haven’t received from anyone else. I left my sessions feeling so empowered and I finally feel that I’m on the right track and doing what I truly love. I can now sleep at night and have a pep in my step. I’m so grateful to have found Alissa!”

Alexis Penney, MS, RD, LDN 
Owner of Shanti Nutrition, LLC


“Alissa’s business coaching helped me to OFFICIALLY launch my business! From logistical features, like setting up an LLC, to identifying my ideal client, marketing my services, and optimizing my website, Alissa was always on top of making sure all of the necessary boxes were checked, and then some. I saved so much time, got clarity in business goals, and increased confidence in myself to actually launch.  Alissa doesn’t hesitate to share her secrets in order to support her community of dietitians and I can’t recommend her enough to anyone in need of support and accountability in launching or growing a business.”

Rachel Helfferich, RDN
Owner of Everglow Nutrition


“I was feeling lost with where I was at in growing my practice and needed direction. Alissa was truly so knowledgeable and experienced and able to help me really niche down. I appreciated that Alissa tailored our calls to my specific business and needs. With her help, I was able to find the direction I was looking for to spring my practice forward and she even helped me save money by streamlining my business tools. I really enjoyed working with Alissa and would definitely recommend her business coaching service to others!”

Lexi Moriarty, MS, RD, CSSD
Owner of Expert Nutrition & Wellness

“Before working with Alissa, my confidence was extremely low and I didn’t think I could compete with other RDs. Alissa helped me gain an abundance mindset and work through mental blocks so that I was able to charge my worth. I gained a clear understanding of how to market my services in a way that felt authentic to me and got 3 new clients in my first month. It was like getting a roadmap to success! I would absolutely recommend Alissa to others in my same position looking to build not only their business but their confidence.”

Erica, MS, RDN
Owner of Listen Nutrition, LLC



Business Branding 101

This webinar discusses the steps to take to build the brand for your business. 

Pitch Perfect

This webinar discusses how to develop a pitch, and get noticed in the media.

Know Your Value

This webinar discusses how to know your value, including seting fees and when to say no.

Entrepreneur Webinar Bundle

This bundle includes all three webinars at a discounted price. 

Nutrition Entrepreneur Starter Pack

The Nutrition Entrepreneur Starter Kit includes downloadable, editable essentials for starting, developing and growing a nutrition business. It includes a Google Drive folder full of done-for-you templates, client forms, contracts, etc. – all available for you to download, edit, and use. Simply add your logo and contact information and they are ready to use for your business. You will receive templates, worksheets, spreadsheets, sample contracts, client forms, online resources, and more.

  • Client intake forms
  • Cancellation and payment policy examples
  • Superbill templates
  • Expense tracking spreadsheet
  • Sample consulting contracts  
  • HIPAA documentation forms
  • and more!

The Dietitian Entrepreneur Mastermind Retreat

Information on the Fall 2020 Retreats coming soon!

Click here to leave your email and be alerted when registration opens. 

When I first started my business, I felt very much alone. As a solopreneur, I was not only the CEO but also the sales team, product department, IT, customer support, operations…even the janitor! I had no business background to speak of, yet here I was making daily decisions that affected my business and my livelihood…all on my own. While I loved the flexibility, I felt very isolated. There was no one to bounce ideas off of, or gripe about an annoying client; no brainstorming sessions or after-work drinks. No sense of solidarity.

Which is why I created the Dietitian Entrepreneur Mastermind Retreat.

An entire weekend devoted to WORKING on your business, CONNECTING with like-minded entrepreneurs, and COLLABORATING on ideas and ways to grow your businesses. Come and be surrounded by a community of nutrition entrepreneurs who are taking risks and changing lives. This is not a big conference – I purposefully keep it small to allow you to connect and build relationships with the other attendees. These people will be your network not just during the event, but for years afterward. You’ll have a built-in support network to ask questions and get feedback on a regular basis after the retreat ends. Gain clarity and confidence in your business while making friends and having a blast. Plus you’ll get 23 CEUs!

Because going it alone doesn’t have to be lonely.

Alissa’s retreat helped me feel more secure in my decision to start my own practice and left me with so many tools to utilize to obtain clients via social media and my optimized website. It helped me to streamline my goals for my practice and discover/hone in my niche clientele. It was great to be surrounded by other RDs who shared a similar goal and yet had so many clever niches for their businesses. All the variety and advice from everyone was invaluable!”

Rachel Albaum, RDN, CDN, CDE, RYT, CLT, IFNCP
Owner of Inner Compass Nutrition


“I have been hoping to start a virtual practice for over a year, but was overwhelmed trying to figure out where to start and how to make sure I was “doing it right.” Alissa’s retreat literally answered every question and concern that I had, and gave me all of the tools necessary to take action and come up with a solid, clear plan to success. This experience has given me so much confidence in my ability to start and run my own practice. I highly recommend this retreat to any dietitian out there who dreams of being their own boss, but is confused or overwhelmed about how to get there.”

Diana Savani, RD, LDN 
Owner of Eating with a Dietitian


“I attended the retreat because I wanted to learn ways to expand both my practice and brand. The material presented was new; information I hadn’t seen in school, retreats, webinars or conferences. Alissa took the time to review each of our specific needs to help improve our business. I can’t express how motivated I left to continue building my practice and have already made goals to accomplish within the next 3-12 months. I would recommend this retreat without a doubt to people who need guidance on how to build and grow their nutrition business.”

Alex Briceno RD, LD/N, CDN
Owner AB Family Nutrition LLC


“Alissa’s retreat was incredibly beneficial to me as a private practitioner. My number one takeaway is understanding my worth as a dedicated and passionate dietitian. Within a few weeks, I’ve already raised my rates and have experienced no pushback because I learned how to clearly and quickly explain the benefit of my particular coaching to my prospective clients. It was also wonderful to connect with other entrepreneurial dietitians with similar goals; there is strength to be gained from knowing you’re not alone.”

Barbie Boules, RDN, LDN, CHC
Owner of NYOUTRITION, Inc.


The whole experience was one of the best things I have ever done for myself. Alissa clearly lays out everything you need to do, think about, and reach for in order to be successful in your own business. She makes you feel like with the right tenacity and mindset, you will be able to get there and reach your goals. Alissa also approaches the information in a realistic way, and expresses how to tackle one mission at a time so you don’t get overwhelmed.”

Berit Young, RDN 
Owner of The Cupcake Dietitian


Recommended Resources & Tools

This page contains affiliate links. This means that if you choose to purchase a product using my affiliate link, I will receive a small commission or bonus. This will in no way impact the price you pay. Affiliate links on this page are denoted with an asterisk (*). Thank you for your support!

Proud Partner of  Simple Practice EHR for dietitians EHR Platform

SimplePractice is a practice management platform (EHR or Electronic Health Record) specifically built for dietitians.

It streamlines client scheduling, intake, charting, messaging, billing process (including insurance claim filing) and telehealth/video appointments all in one HIPAA compliant and easy-to-use portal. 

Click the link below to get a special offer – 3 months for the price of 1!

You get a 30-day free trial then, if you decide to upgrade to the paid option, you’ll get 1 additional month free. 

Business Tools

The tools that I personally use:

G-suite for Google* – $/month to have a custom email address come from your website; can also sign a BAA to be HIPAA compliant with your G-suite google drive, so you can chart and keep client notes and information here. Email me for a promotion code to get 20% off your first year.

Acuity Scheduling* – clients can schedule online, see real-time availability (syncs with Google calendar, ical, outlook and office 365) and pay for packages or services online. You can set up automated welcome emails with links to forms (I include dropbox links).

SimplePractice* – a practice management platform (EHR or Electronic Health Record) specifically built for dietitians. It streamlines client scheduling, intake, charting, messaging, billing process (including insurance claim filing) and telehealth/video appointments all in one HIPAA compliant and easy-to-use portal. Use this link and get 3 months for the price of 1.

Quickbooks* – this is how I track all my finances. Use this link to get 50% off for 3 months AND a $50 VISA gift card!

Evernote* – organize ideas, keep lists and notes. You can access on both the app and desktop site which I like.

Breather* – hourly rental spaces (use code ALISSA for $45 off your first booking)

Doc Hub – easily add your signature or edit PDFs – I use this almost daily!

Dropbox* – upload forms and share links with clients; they can then download the forms and fill them out.


A few others I’ve heard good things about:

Asana – productivity tool, works well when you have a team too – website blocker to keep you focused (use on both desktop and phone)

Hello Sign – easily get e-signatures

Website and Blog Tools

Leadpages* – build custom landing pages quickly and easily; integrates with your website. One of my examples: 

Yoast SEO plugin – free and easy keyword/SEO plugin for a WordPress blog. This is how I do all my SEO! 

Google analytics – a free web analytics service Google that tracks and reports website traffic

Ubersuggest – free keyword planner tool

Tiny png – compress images to help website load faster

Marketing Tools

Email Marketing:

Convertkit* – email marketing system with simple automation rules (if: this, then: that). This is the one that I use, and I LOVE it!

Mailchimp – free up to 2000 subscribers

Click funnels – tool to build marketing sales funnel

Deadline Funnel – use to put countdowns on landing pages

Social Media Tools

Bufferschedule your content across Facebook, LinkedIn, Instagram, Pinterest, and Twitter. Automatically figures out the best time for posting for your account.

Tweetdeck – schedule tweets, useful for twitter chats

Hootsuite – manage multiple social media accounts and schedule content ahead of time

Later – upload and schedule instagram posts (free)

Plann – upload and schedule instagram posts, see engagement percentages of you and others (paid)

Meet Edgar – automates and reuses old content on social media

Content Creation Tools

Grammarly – grammar editor for documents, emails, blogs, etc. Free and paid versions.

Power thesaurus – crowdsourced thesaurus built by a community of writers (free)

Hemingway app – makes your writing bold/clear, tells you reading level.

Coschedulehelps you create and manage content better with a drag and drop content marketing calendar that plugs directly into WordPress. Also check out the Coschedule headline analyzer

Canva – graphic design tool – blog and social media graphics, templates, handouts, worksheets, media kit, PPT presentations, lead magnets, pinnable photos, logos, e-books, header photos, etc.

Qzzr – create quizzes and embed them into your blog

Snappa – graphic design tool

Pablo – graphic design

Freelancer Websites

Want to make peace with food?

Get my FREE guide
5 Minute Mindful Eating Exercise

BONUS Audio-guide included!