Health Professionals

Do you want to start or grow your nutrition business?

I’m passionate about empowering dietitian entrepreneurs to confidently start, grow and scale their businesses.

Get started below with my free downloads and my favorite dietitian entrepreneur resources and tools.

Want to start a nutrition business, but feel stuck or overwhelmed? The Dietitian Entrepreneur Foundation Course is for you

Grab my Nutrition Entrepreneur Starter Pack – downloadable templates and essentials for your business. 

Check out my Webinars, a variety of topics for an affordable price.

Free Downloads

Worksheet: Identify Your Ideal Client

Knowing and truly understanding your clients is essential to creating a successful and profitable business. Honing in on your ideal client helps you create products and services that are needed, write better copy and focus your time and energy when it comes to marketing. This worksheet walks you through how to identify your ideal client.

Sample New Client Intake Form

This sample intake/assessment form can be used for your client’s first appointment. This example was developed specifically for health professionals who specialize in intuitive eating, work with chronic dieters and practice from a weight-neutral/health at every size perspective.

Client Discovery Call Template

Offering a free discovery session is a great way to turn a potential client into a paying customer. This template walks you through exactly how I structure my complimentary client call including specific questions to ask (and in what order) and how to make an offer at the end in a way that sounds natural and doesn’t come up salesy.

Dietitian Entrepreneur Foundation Course 


The Dietitian Entrepreneur Foundation Course was designed for nutrition entrepreneurs who feel overwhelmed or stuck when it comes to starting their own business. The course includes 8 modules that provide you the information you need to get your business off the ground. It also provides you with over 50 worksheets, templates, infosheets, and resources ready for you to use to take actionable steps towards your entrepreneurial goals. *Approved for 28 CEUs – including 1 CEU for your ethics credit*

Topics covered include:

  • Finding your niche and identifying your ideal client
  • Basics of setting up your business
  • Building a virtual practice and telehealth insight
  • Creating and building an effective website
  • Crafting your offer and setting your rates
  • Marketing tactics and how to find clients
  • and much more!

“I enrolled in the Foundation Course because I was beginning my private practice and didn’t know where to start or what to do. The Foundation Course took me step by step through everything I needed in order to start my business! The course provided all forms I needed so that I had a clear direction to go when new clients signed up. As I implemented what I learned in the Foundation Course, I got 4 new clients within my first 3 months! I would recommend this to any new dietitians looking to build their dream career in private practice, especially those who just came out of the internship with no clear guidance.”

Tiffany Ong, RDN, CDN
Owner of Inner Compass Nutrition


“I have been hoping to start a virtual practice for over a year, but was overwhelmed trying to figure out where to start and how to make sure I was ‘doing it right.’ Alissa literally answered every question and concern that I had, and gave me all of the tools necessary to take action and come up with a solid, clear plan to success. This experience has given me so much confidence in my ability to start and run my own practice. I highly recommend it to any dietitian out there who dreams of being their own boss, but is confused or overwhelmed about how to get there.”

Diana Savani, RD, LDN 
Owner of Eating with a Dietitian


“I would recommend this to anyone who is interested in starting a nutrition business or private practice but feels lost in where to begin or doubts they can do it. Not only do you learn how to start, but also gain confidence in what you are capable of and have to offer. I immediately felt inspired, confident and motivated to get my practice started. I know what steps I need to take and the direction I am heading.”

Jasmine Hormati, MS, RD
Co-Founder of mendinground


“When I began thinking about starting my own virtual nutrition business, I was all over the place in terms of what I wanted to do, where I wanted to go, and how to make it happen. The most instant result of this was a clear roadmap of what steps I need to take to get started in a very clear and organized way. I would definitely recommend to others. Even (actually especially!) if you don’t feel ‘ready’ to start your business, the information will help you get there.”

Emily Craft, MS, RD, LDN



Business Branding 101

This webinar discusses the steps to take to build the brand for your business. 

Building your brand webinar for dietitians

Pitch Perfect

This webinar discusses how to develop a pitch, and get noticed in the media.

Pitch perfect - media coverage webinar for dietitian entrepreneurs

Know Your Value

This webinar discusses how to know your value, including seting fees and when to say no.

Know your value webinar for dietitian entrepreneurs

Entrepreneur Webinar Bundle

This bundle includes all three webinars at a discounted price. 

Bundle of webinars for dietitian entrepreneurs

Nutrition Entrepreneur Starter Pack

Nutrition Entrepreneur Starter Kit

The Nutrition Entrepreneur Starter Kit includes downloadable, editable essentials for starting, developing and growing a nutrition business. It includes a Google Drive folder full of done-for-you templates, client forms, contracts, etc. – all available for you to download, edit, and use. Simply add your logo and contact information and they are ready to use for your business. You will receive templates, worksheets, spreadsheets, sample contracts, client forms, online resources, and more.

  • Client intake forms
  • Cancellation and payment policy examples
  • Superbill templates
  • Expense tracking spreadsheet
  • Sample consulting contracts  
  • HIPAA documentation forms
  • and more!

Recommended Resources & Tools

This page contains affiliate links. This means that if you choose to purchase a product using my affiliate link, I will receive a small commission or bonus. This will in no way impact the price you pay. Affiliate links on this page are denoted with an asterisk (*). Thank you for your support!

Proud Partner of  Simple Practice EHR for dietitians EHR Platform

SimplePractice is a practice management platform (EHR or Electronic Health Record) specifically built for dietitians.

It streamlines client scheduling, intake, charting, messaging, billing process (including insurance claim filing) and telehealth/video appointments all in one HIPAA compliant and easy-to-use portal. 

Click the link below to get a special offer – 3 months for the price of 1!

You get a 30-day free trial then, if you decide to upgrade to the paid option, you’ll get 1 additional month free. 

Weight Inclusive Resources and Trainings

Weight Inclusive Nutrition and Dietetics: “We are dietetic practitioners, and RDs-to-be, ready for a shift. We’re ready for weight-inclusive care to be the norm, not the exception. WIND is working to make that happen sooner rather than later, by bringing the community together and providing education, encouraging engagement, and fostering connections. WIND is also supporting movements such as Health at Every Size®, and the non-diet approach to nutrition, as the foundations of this work which have provided us with resources, language, awareness, and activism.” Check out their webinars and upcoming events.

Become a Certified Intuitive Eating Counselor: “There are two certifications categories—one for allied health professionals, Certified Intuitive Eating Counselor, which was created in 2007. The newest is the Certified Intuitive Eating Lay Facilitator.”

Become an Intuitive Eating PRO—Skills Development: “This is a 6-week, virtual training series, which is an interactive small group format [led by Evelyn Tribole]. We will “meet” over the phone. Each member of the group can hear and be heard by every other member. Virtual training is convenient, cost effective, and green!There’s only so much you can glean from reading. A client’s relationship with food often mirrors his or her relationship issues in life. When you know what patterns to look for and what to do about it, the Intuitive Eating process becomes a very rewarding and meaningful way to work with clients.”

Body Image Online Training for Clinicians: “If you are looking to enhance your nutrition counseling skills and confidence when working with eating disorders, chronic dieting, and any condition which impacts how someone feels about their body, this is definitely the training you’ve been waiting for.” Taught by Marci Evans and Fiona Sutherland.

2.0 Version – Nutrition Counseling for Eating Disorders: “Whether you are new to the field or looking to deepen your counseling skills, this online training will improve your clinical practice.” Taught by Marci Evans.

Digestive Disorders & Eating Disorders: A Complicated Mix, Training for Clinicians: “Complicated digestive issues plague our clients with eating disorders. Consequently, we as clinicians grapple with how best to help them deal with their complex array of painful and debilitating symptoms. That is why Lauren and I developed this specialized training program.” Taught by Marci Evans and Lauren Adler Dear.

Eating Disorder Registered Dietitians & Professionals (EDRD Pro): Treating eating disorders is challenging work, requiring compassion, self-care, and community support in addition to extensive clinical training and knowledge. We know that dedicating time to continuing education may feel next to impossible, as you juggle caring for patients, running your business, and, well, life. Enter EDRD Pro!

INSPIRD to Seek Community Mentorship: “Co-created by Haley Goodrich (of INSPIRD Nutrition) and Monica Mo (of WellSeek), INSPIRD to SEEK supports practitioners and entrepreneurs who are building body-inclusive practices with social justice impact. From peer group mentorship to progressive conversations centered on personal & professional growth, we uplift all who are reshaping the healthcare landscape and healing communities through an accessible, inclusive environment.”

Weight Inclusive Practitioner Facebook Groups: #INSPIRDtoSEEK, The Mindful Dietitian, WIND



Business Tools

The tools that I personally use:

G-suite for Google* – $6/month to have a custom email address come from your website; can also sign a BAA to be HIPAA compliant with your G-suite google drive, so you can chart and keep client notes and information here. Email me for a promotion code to get 20% off your first year.

Acuity Scheduling* – clients can schedule online, see real-time availability (syncs with Google calendar, ical, outlook and office 365) and pay for packages or services online. You can set up automated welcome emails with links to forms (I include dropbox links).

SimplePractice* – a practice management platform (EHR or Electronic Health Record) specifically built for dietitians. It streamlines client scheduling, intake, charting, messaging, billing process (including insurance claim filing) and telehealth/video appointments all in one HIPAA compliant and easy-to-use portal. Use this link and get 3 months for the price of 1.

Quickbooks* – this is how I track all my finances. Use this link to get 50% off for 3 months AND a $50 VISA gift card!

Evernote* – organize ideas, keep lists and notes. You can access on both the app and desktop site which I like.

Breather* – hourly rental spaces (use code ALISSA for $45 off your first booking)

Doc Hub – easily add your signature or edit PDFs – I use this almost daily!

Dropbox* – upload forms and share links with clients; they can then download the forms and fill them out.


A few others I’ve heard good things about:

Asana – productivity tool, works well when you have a team too – website blocker to keep you focused (use on both desktop and phone)

Hello Sign – easily get e-signatures

Website and Blog Tools

Leadpages* – build custom landing pages quickly and easily; integrates with your website. One of my examples: 

Yoast SEO plugin – free and easy keyword/SEO plugin for a WordPress blog. This is how I do all my SEO! 

Google analytics – a free web analytics service Google that tracks and reports website traffic

Ubersuggest – free keyword planner tool

Tiny png – compress images to help website load faster

Marketing Tools

Email Marketing:

Convertkit* – email marketing system with simple automation rules (if: this, then: that). This is the one that I use, and I LOVE it! Free up to 500 subscribers.

Click funnels – tool to build marketing sales funnel

Deadline Funnel – use to put countdowns on landing pages

Social Media Tools

Bufferschedule your content across Facebook, LinkedIn, Instagram, Pinterest, and Twitter. Automatically figures out the best time for posting for your account.

Tweetdeck – schedule tweets, useful for twitter chats

Hootsuite – manage multiple social media accounts and schedule content ahead of time

Later – upload and schedule instagram posts (free)

Plann – upload and schedule instagram posts, see engagement percentages of you and others (paid)

Meet Edgar – automates and reuses old content on social media

Content Creation Tools

Grammarly – grammar editor for documents, emails, blogs, etc. Free and paid versions.

Power thesaurus – crowdsourced thesaurus built by a community of writers (free)

Hemingway app – makes your writing bold/clear, tells you reading level.

Coschedulehelps you create and manage content better with a drag and drop content marketing calendar that plugs directly into WordPress. Also check out the Coschedule headline analyzer

Canva – graphic design tool – blog and social media graphics, templates, handouts, worksheets, media kit, PPT presentations, lead magnets, pinnable photos, logos, e-books, header photos, etc.

Qzzr – create quizzes and embed them into your blog

Snappa – graphic design tool

Pablo – graphic design

Freelancer Websites

Want to make peace with food?

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5 Minute Mindful Eating Exercise

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