For Health Professionals

Have you ever wished that you felt more confident and capable of starting and running your own nutrition business? I’m passionate about teaching and business expertise to educate and empower other health professionals to confidently grow their businesses.

Get started below with my free downloads and my favorite resources and tools. Plus check out the Dietitian Entrepreneur Mastermind Retreat, held each spring and fall, as well as other conferences that you can find me at this year.

Free Downloads

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Worksheet: Identify Your Ideal Client

Knowing and truly understanding your clients is essential to creating a successful and profitable business. Honing in on your ideal client helps you create products and services that are needed, write better copy and focus your time and energy when it comes to marketing. This worksheet walks you through how to identify your ideal client.

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Sample New Client Intake Form

This sample intake/assessment form can be used for your client’s first appointment. This example was developed specifically for health professionals who specialize in intuitive eating, work with chronic dieters and practice from a weight-neutral/health at every size perspective.

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Complimentary Client Call Template

Offering a free discovery session is a great way to turn a potential client into a paying customer. This template walks you through exactly how I structure my complimentary client call including specific questions to ask (and in what order) and how to make an offer at the end in a way that sounds natural and doesn’t come up salesy.

The Dietitian Entrepreneur Mastermind Retreat

When I first started my business, I felt very much alone. As a solopreneur, I was not only the CEO but also the sales team, product department, IT, customer support, operations…even the janitor! I had no business background to speak of, yet here I was making daily decisions that affected my business and my livelihood…all on my own. While I loved the flexibility, I felt very isolated. There was no one to bounce ideas off of, or gripe about an annoying client; no brainstorming sessions or after-work drinks. No sense of solidarity.

Which is why I created the Dietitian Entrepreneur Mastermind Retreat.

An entire weekend devoted to WORKING on your business, CONNECTING with like-minded entrepreneurs, and COLLABORATING on ideas and ways to grow your businesses. Come and be surrounded by a community of nutrition entrepreneurs who are taking risks and changing lives. This is not a big conference – I purposefully keep it small to allow you to connect and build relationships with the other attendees. These people will be your network not just during the event, but for years afterward. You’ll have a built-in support network to ask questions and get feedback on a regular basis after the retreat ends. Gain clarity and confidence in your business while making friends and having a blast. Plus you’ll get 12 CEUs!

Because going it alone doesn’t have to be lonely.

[SOLD OUT] April 21st and 22nd, 2018 | New York City

Click here to be notified when registration for the fall 2018 retreat opens.

Where Alissa Will Be

The RD Entrepreneur Symposium [Online]

Date: April 17-20, 2018
Location: Virtual Symposium (Lifetime access – watch whenever you like!)

CLICK HERE to sign up! Early-bird registration through April 9th – get $100 off

How to Create, Price and Sell Irresistible Client Packages. Still charging by the hour for one-on-one or group nutrition sessions? Learn why offering packages can help you attract more clients, predict your monthly income and boost your business and your bottom line. This session walks you step-by-step through how to create a package structure including figuring out your market, developing irresistible packages, package pricing strategies, and sales tactics to help you successfully sell your packages.

Learn More

California Academy of Nutrition and Dietetics
Annual Conference and Expo

Date: May 3-5, 2018
Location: Pomona, CA

Know Your Worth: Why Your Name Has Value. Your name, your credentials and your brand all have value. Learn how to confidently command a higher fee. Alissa will share advice on how to set your rates, when to say “no” to opportunities, and how to decide if (and when) you should work for free. She’ll discuss actionable advice to grow your nutrition business and share tips from successful nutrition entrepreneurs around the country.

Learn More

Recommended Resources & Tools

This page contains affiliate links. This means that if you choose to purchase a product using my affiliate link, I will receive a small commission or bonus. This will in no way impact the price you pay. Affiliate links on this page are denoted with an asterisk (*). Thank you for your support!

Marketing

Email Marketing:

Convertkit* – email marketing system with simple automation rules (if: this, then: that).

Mailchimp – free up to 2000 subscribers

Click funnels – too to build marketing sales funnel

Deadline Funnel – use to put countdowns on landing pages

Social Media

Buffer – schedule your content across Facebook, LinkedIn, Instagram, Pinterest, and Twitter. Automatically figures out the best time for posting for your account.

Tweetdeck – schedule tweets, useful for twitter chats

Hootsuite – manage multiple social media accounts and schedule content ahead of time

Later – upload and schedule instagram posts (free)

Plann – upload and schedule instagram posts, see engagement percentages of you and others (paid)

Meet Edgar – automates and reuses old content on social media

Productivity and Organization

Freedom.to* – website blocker to keep you focused (use on both desktop and phone)

G-suite for Google* – $5/month to have a custom email address come from your website; can also sign a BAA to be HIPAA compliant with your g-suite google drive. Use code 797TN6LXVA6QMKN to get 20% off your first year.

Acuity Scheduling* – clients can schedule online, see real-time availability (syncs with Google calendar, ical, outlook and office 365) and pay for packages or services online. Can set up automated welcome emails.

Evernote* – organize ideas, keep lists and notes

Google drive – organize ideas, keep lists and notes, easily share with others. Access from anywhere.

Breather – hourly rental spaces (use code ALISSA for $45 off your first booking)

Hello Sign – easily get e-signatures

Doc Hub – easily add your signature or edit PDFs

Asana – productivity tool

Dropbox* – upload forms and share links with clients

Website and Blog Tools

Yoast SEO plugin – free and easy keyword/SEO plugin for a WordPress blog

Google analytics – a free web analytics service Google that tracks and reports website traffic

Ubersuggest – free keyword planner tool

Tiny png – compress images to help website load faster

Leadpages* – build custom landing pages quickly and easily; integrates with your websites.

Peek User Testing – get a 5-minute video of a person using your website or app (free)

Content Creation

Grammarly – grammar editor for documents, emails, blogs, etc. Free and paid versions.

Power thesaurus – crowdsourced thesaurus built by a community of writers (free)

Hemingway app – makes your writing bold/clear, tells you reading level.

Coschedule – helps you create and manage content better with a drag and drop content marketing calendar that plugs directly into WordPress. Also check out the Coschedule headline analyzer

Canva – graphic design tool – blog and social media graphics, templates, handouts, worksheets, media kit, PPT presentations, lead magnets, pinnable photos, logos, e-books, header photos, etc.

Qzzr – create quizzes and embed them into your blog

Snappa – graphic design tool

Pablo – graphic design