I received a free media pass from Foundermade to attend the Consumer Discovery show. As always, all opinions and thoughts are my own. 

healthy food brands foundermade consumer discovery show

I got the chance to attend the Foundermade Consumer Discovery Show last weekend, held at Spring Studios in New York City. The show featured dozens of health and wellness brands and retailers, many of which I had never heard of. I had a blast hanging with some of my food blogger friends, including Sammi Haber and Carolyn Brown, and tasting so.many yummy foods. Here are some of my favorite foods, drinks and beauty products that I discovered.


  • Supernola Granola – all products are gluten-free and dairy-free and made with whole, plant-based ingredients like nuts, seeds, coconut and coconut oil. Flavors include Triple Berry Vanilla, Dragonfruit Lemon Zest and Pineapple Ginger Fusion.
  • Oats My Goodness – this craft granola is hand made by mother-daughter due Shohreh and Yasaman Vojadani. The granola is made with olive oil, whole nuts, no added salt and are all low in sugar. It comes in flavors like Bad Monkey (peanut butter, banana and chocolate), Sunrise (orange, coffee and macadamia nuts) and Starshine (orange blossom, cardamom, pistachios and dried cherries). The Starshine was surprisingly my favorite!
  • Julie’s Real Granola and Nut butter – this company creates almond butter, cashew butter and grain-free granolas. The nut butters come in yummy flavors like cinnamon vanilla and cacao espresso (YUM!). The texture of the granola was totally different than most I’ve tried, with a softer, less crunchy bite to it. Both the nut butters and the granolas are made with whole-food ingredients.
  • Gotham Greens – this produce is grown using sustainable methods, with no pesticides, in urban rooftop greenhouses that are powered by clean energy. This is not your averaged bag of salad. With 12 varieties of leafy greens, you’ll never want to go back to your grocery store salad again. They also grow basil and were sampling some of their pesto which was so delicious.
  • Meg Pies – what began as a weekly bake sale on Meg’s Brooklyn stop has turned into a nationwide treat. These natural, artisan tarts reminded me of my favorite childhood poptarts, but with a much (much) better flavor and ingredients you feel good about eating. I got to meet Meg herself, pink apron and all!
  • Sanaia Applesauce – ok I know you’re probably thinking “Applesauce, really Alissa?” but hear me out on this one. This applesauce is specifically designed for adults (no, there’s not alcohol in there) and comes in bold flavors like Lychee, Hibiscus and Tamarind. They’re made with green granny smith apples for a tart taste and thick texture.
  • Foodstirs – this baking company, co-founded by Sarah Michelle Gellar, is aiming to shake up the baking aisle. They offer baking mixes and kits that are sustainable and organic, using ingredients like Biodynamic® cane sugar and fair trade cocoa. I love their goal of getting families back in the kitchen baking together. My favorite is (clearly) the Brooklyn Salted Chocolate Chip Brownie Mix.
  • Vedic Brands Lily Puffs – this may be the coolest food I tried at the show. These crunch puffs are similar to cheese puffs but are made with WATER LILY SEEDS! How cool is that?! They are vegan and get their cheesy flavor from nuritional yeast. The water lily seeds are harvest from India and the product is made in NYC. A one-ounce bag has 100 calories and 6 grams of protein. And did I mention they taste good too?
  • Bitchin Sauce – I first discovered Bitchin Sauce 3 years ago at a San Diego farmers market. It uses almonds to make a creamy dip. With a short ingredient list (just Water, Almonds, Expeller-Pressed Grapeseed Oil, Lemon Juice, Nutritional Yeast, Bragg Liquid Aminos, Garlic, Spices, Sea Salt) this yummy dip is perfect with crackers, pita chips, veggies and more. It comes in six different flavors including Chipotle, Pesto, Bombay and Cilantro Chili.
  • Mustache Munchies – these fun, mustache-shaped snacks are made with chickpea flour, kale and chia. Sounds bizarre, I know, but they a) aren’t green and b) don’t taste like salad – win! They reminded me of goldfish crackers but with more of a kick – especially the Spicy flavor. They’re allergen-free and vegan.
  • Humbly Hemp – these bars are made with a base of rolled oats, hemp seeds and brown rice protein, are vegan, and are free of the top 11 allergens.
  • Yumami Foods – I loved these Asian-inspired dips and chips. The company makes plant-based dips (similar to hummus) out of a variety of pulses including lentils, black beans and red beans. They pair the dips with their own popped Nori chips made from rice, corn, flax, quinoa, chia and nori seaweed. They come in large tubs as well as on-the-go packs which are perfect for snacking.


  • Grady’s Cold Brew – When I first tried Grady’s back in 2012, I had yet to fall in love with coffee. I thought I didn’t like it, but it was Saturday morning and I was eating my way through Smorgasburg after a particularly late Friday night. I decided to try Grady’s Cold Brew and instantly fell in love. At they time they weren’t so well known, so I used to go back to Williamsburg every Saturday just to get my fix! They roast, blend and brew their cold brew right here in NYC, blending coffee, chicory and spices for 20 hours. The result is a crazy-smooth cup of coffee. They recently released their cold brew coffee kits which come in a portable plastic bag (think box-o-wine style) that you simple open, fill with cold water, let sit and presto – cold brew coffee!
  • Fawen Ready-To-Drink Soup – these shelf-stable vegetable soups are made with organic, vegan ingredients. I was a bit skeptical of drink cold soup out of a bottle, but I totally loved the sweet potato and red lentil flavor. These savory drinks are a great option for eating (or drinking) on the go and are a good alternative to smoothies or juices.
  • Alpine Start Foods – I am totally a coffee snob, so when I saw instant coffee I almost blew by this booth. I decided to stop to try it and I have to say, I was so impressed! As their tag line says, they make instant coffee that actually tastes good. The coffee didn’t have any of the bitter taste (or aftertaste) that I’ve come to expect with instant coffee. Plus it comes in single-serve packets that you can empty into hot or cold water, making it perfect for coffee on the go.

Beauty Products

  • Madison and White – I’ve been a satin pillowcase convert since high school, when Seventeen magazine told me I should use them to keep my blowouts lasting longer. 15 years later, I still swear by them, sleeping on a satin pillowcase every night (it comes on all my travels too) to keep my hair smooth and frizz-free. Bonus: satin pillowcases are also better for your skin! Madison and White are taking the satin pillowcase to new levels.
  • SoapBox Soaps – I’m not going to lie, soap was not at the top of my list at the expo, but after hearing Founder and CEO David Simnick speak on a panel about Mission-Focused Brands, I was really impressed. David founded SoapBox in 2010 with the mission to “change the world through everyday, quality purchases.” The soaps are made with natural, hand-crafted ingredients and for every bar purchased, another bar is donated to someone in need. They work with the non-profit Clean The World which collects hotel bar soap remnants and remakes them into new bars that are given to homeless shelters and food pantries around the country. Not only is their mission amazing, but the products are too! I’ve been using their bar soap, hand soap and body wash (the coconut milk and sandlewood scent was my favorite!) and love how they make my skin feel (and smell).
  • Take My Face Off – the booth sign that caught my eye said “Say Goodbye to Cotton Balls”. Over the past few years I’ve thought to myself more than once that removing my eye makeup with cotton squares seemed like it may be harsh to my sensitive undereye skin. But with no other option that I knew of, cotton balls it was. That is until I discovered the mitty blackout from Take My Face Off. You use this soft cleansing cloth in place of cotton balls or cotton squares to remove your eye makeup (they also have a larger mit to remove your whole face). It’s used just as you would a cotton ball but is softer and gentler on your skin. Plus they’re reusable and washable!
  • Piperwai – this aluminum-free deodorant uses activated charcoal to naturally absorb wetness and fight odor. I’m friends with one of the founders, Sarah, and have seen her go from a tiny company to winning Sharktank and getting funded by Barabara. The deodorant is made with natural ingredients like coconut oil and shea butter and is great for people with sensitive skin.