Dietitian Entrepreneur Foundation Course

Start A Nutrition Business Today

An online, self-paced course that walks you through the exact foundational steps you need to take to set up and confidently start your nutrition business.

Build The Business You’ve Been Dreaming Of

You Have Been Dreaming Of

This online, self-paced Dietitian Entrepreneur Foundation Course walks you through the exact foundational steps you need to take to set up and confidently launch your business.
how to build a nutrition business

I've been working with dietitians and clinicians for years. A consistent theme I continued to hear: people were feeling overwhelmed, lost, stuck, and wanting to know how to "do it right" when it comes to starting a business. 

This course helps to shorten your learning curve and increase your confidence so that you can start a nutrition business now.

Take immediate action in setting up and launching your own business.

What You Get When You Enroll:
8 modules with 16+ video presentations that walk you through the exact steps to get your nutrition business off the ground. 
8 workbooks with over 40 worksheets to help you brainstorm, plan and take actionable steps.
Over 25 templates, infosheets, and practical resources, editable and ready for you to use right away.
35.75 CEU's available for Registered Dietitians (including 1 CEU Ethics Credit) from the CDR.

Each module includes:

> Both video and audio presentation forms.

> Closed captions are available on every video.

> The presentation slides (available to download).

> Transcripts of every video (available to download).

 

Every aspect is designed to increase your knowledge and your confidence in business skills.

Your enrollment includes two years of access to all course content. The Foundation Course is re-approved for 35.75 CEUs for Registered Dietitians by the CDR (activity expiration date: 6/15/2026)

BONUS: You also get lifetime access to my Nutrition Entrepreneur Starter Kit ($97 value) which includes downloadable, editable essentials for starting, developing, and growing a nutrition business.

Enroll now

One-Time Payment of $297

Payment Plan: $99/mo x 3 months

Extended Payment Plans & Equity Pricing Options are available. 

In the spirit of creating economic justice, we offer equity pricing for people from marginalized communities and those experiencing financial hardship. We also offer extended payment plans. 

Please email hello@alissarumsey.com if you would like equity pricing or an extended payment plan.

What Other Clinicians Are Saying

AR - Testimonials_Tiffany O

"I enrolled in the Foundation Course because I was beginning my private practice and didn't know where to start or what to do. The Foundation Course took me step by step through everything I needed in order to start my business! The course provided all forms I needed so that I had a clear direction to go when new clients signed up. As I implemented what I learned in the Foundation Course, I got 4 new clients within my first 3 months! I would recommend this to any new dietitians looking to build their dream career in private practice, especially those who just came out of the internship with no clear guidance."

Tiffany Ong, RDN, CDN

Founder, Tiffany Ong Nutrition
AR - Testimonials_Sherri P

"When I signed up for the Foundation Course, I had a few pieces in place but needed more direction in starting my own business. The course provided a structured path to follow to start a business. I liked that all the modules were broken up into small, manageable chuncks so I could go through and make plans for my own business as I was doing each section. The modules on marketing and pricing were so helpful - I was able to figure out exactly who my avatar was and I have a much clearer direction to improve my website.

All the forms and resources Alissa provided were really useful as well and I’ve been referring back to the notes and information provided throughout the past year to keep me on track. I recommend this to any dietitian who wants to start their own business."

- Sherri Pearson, MS, RD, LN.

Founder, Wellness Reimagined
AR - Testimonials_Andrea K

"I have been in private practice for 10 years. I stumbled into it immediately after my internship while also working other RD jobs (one in clinical nutrition and another in wellness).  Due to my lack of focus I made all the mistakes.  In 2020 I found myself completely overwhelmed.  I have 4 small children under the age of 7.  I had heard Alissa speak at FNCE - she was encouraging private practice owners to niche. I hated the idea and ignored it for several years. 

I took this course to step back from my business, finally establish my niche, rebrand, and make my practice something that is sustainable for me and my family.  So I can help my ideal client while not pulling precious time from my family.  I am taking this next 6 months to slowly implement what Alissa taught.  I may not be the typical attendee that Alissa thought when creating this course but I found this course extremely beneficial and I am excited for the future of my practice."

- Andrea Kendrick, RD, LDN, CLT.

Owner of Andrea Kendrick, RD, LLC and Associates.
AR - Testimonials_Califia

"Don't hesitate - sign up for this course the moment you are even considering starting a business. I waited months and wasted many, many hours trying to find information and figure things out on my own. But you don't need to do that because  Alissa has done all of that for you! She is extremely clear in her explanations and I felt like I could follow along, even when the concepts were totally new to me.

This took my business in a radically new direction, and I feel optimistic and positive instead of stressed and scared. I feel so much more confident about how to move forward by leaning into my strengths and interest. Cannot recommend this enough!" 

- Califia

California

Meet Your

Facilitator

Alissa Rumsey dietitian business coach (1)
Hi, I'm Alissa Rumsey (she/her), a dietitian, nutrition therapist, intuitive eating counselor, and the author of Unapologetic Eating.

I've been a dietitian for over 15 years and a business owner for the past nine years. I'm also a business coach and clinical supervisor/consultant for other dietitians and clinicians.

I've been working with dietitian entrepreneurs and aspiring entrepreneurs for years.

A consistent theme I see is people feeling overwhelmed, lost, stuck, and wanting to know how to "do it right".

I created this Foundation Course so that you can take immediate action in setting up and launching your own business.

I want to help shorten your learning curve and increase your confidence so that you can start your business now.

Learn More about Alissa

I am passionate about supporting dietitians and clinicians so that you can confidently start and grow your business, and deepen your counseling skills, while also taking care of yourself.

I started working as a business coach for dietitians and clinicians in 2017 when I founded the Dietitian Entrepreneur Mastermind Retreat, a three-day in-person workshop designed to help nutrition professionals start and grow their businesses. From 2017 to 2020, I hosted over a dozen of these sold-out Retreats in New York City, attended by clinicians worldwide.

When the pandemic struck, more clinicians than ever were looking for support to start their businesses. I took my popular Aspiring Entrepreneurs Retreat online and created the Dietitian Entrepreneur Foundation Course, as an online training program that teaches clinicians how to set up and launch their nutrition business.

I also am the founder and lead facilitator of The Liberated Clinician, a group coaching experience for clinicians who want to build a weight-inclusive business from a justice-informed lens, and deepen their counseling skills, while prioritizing taking care of themselves, so that they can confidently show up for their clients.

I love to work with other health professionals so that we can challenge the 'status quo' in nutrition care and in business. Let's reframe what is possible as clinicians – and do it together.

Start a Nutrition Business

You Have Been Dreaming Of

Enroll now

One-Time Payment of $297

Payment Plan: $99/mo x 3 months

how to build a nutrition business

Your enrollment includes two years of access to all course content. The Foundation Course is re-approved for 35.75 CEUs for Registered Dietitians by the CDR (activity expiration date: 6/15/2026)

Extended Payment Plans & Equity Pricing Options are available. 

In the spirit of creating economic justice, we offer equity pricing for people from marginalized communities and those experiencing financial hardship. We also offer extended payment plans. 

Please email hello@alissarumsey.com if you would like equity pricing or an extended payment plan.

What You Get When You Enroll:
8 modules that walk you through the exact steps to get your nutrition business off the ground. Designed to increase your knowledge and confidence.
8 workbooks with over 40 worksheets to help you brainstorm, plan and take actionable steps.
Over 25 templates, infosheets, and practical resources, editable and ready for you to use right away.
35.75 CEU's available for Registered Dietitians (including 1 CEU Ethics Credit) from the CDR.

BONUS: You also get lifetime access to my Nutrition Entrepreneur Starter Kit ($97 value) which includes downloadable, editable essentials for starting, developing, and growing a nutrition business.

  • Client intake forms
  • Cancellation and payment policy examples
  • Superbill templates
  • Expense tracking spreadsheet
  • Sample consulting contracts
  • HIPAA documentation forms
  • and more!

The Nutrition Entrepreneur Starter Kit includes a Google Drive folder full of done-for-you templates, client forms, contracts, etc. – all available for you to download, edit, and use.

Simply add your logo and contact information and they are ready to use for your business. You will receive templates, worksheets, spreadsheets, sample contracts, client forms, online resources, and more.

Here's what the

Foundation Course covers:

Dietitian Entrepreneur Foundation Course - Business Foundations
Module 1: Business Foundations

Topics covered include:

  • Developing your mission and vision for your business.
  • Getting clear on your "why" and uncovering your core values.
  • Niching down - getting clear on your ideal client (and how to think about this differently).
  • Completing market research
  • Stages of business - are you working on the "right" things for where you are in your business?
Dietitian Entrepreneur Foundation Course - Time management skills and goal setting
Module 2: Goal Setting, Time Management, and Confidence

Topics covered include:

  • Goal setting: how to set short and long-term business goals.
  • Time management tips and making time when you're building a business on the side.
  • Protecting your energy and setting boundaries.
  • How to build confidence in your practice and business skills.
Dietitian Entrepreneur Foundation Course - how to set up your business
Module 3: Setting Up Your Business

Topics covered include:

  • Choosing a business structure.
  • Naming and registering your business.
  • Liability insurance, and getting EIN and NPI numbers.
  • Business banking and accepting payments.
  • Choosing a client management system and recording keeping tools.
  • Creating a business plan.
Dietitian Entrepreneur Foundation Course - how to build a virtual nutrition business
Module 4: Building a Virtual Business

Topics covered include:

  • Deciding what virtual services to offer (pros/cons).
  • How to legally practice telehealth services across state lines in the U.S.
  • Newly updated information on state licensure laws.
  • Tips to effectively provide counseling via virtual/telehealth systems.
Dietitian Entrepreneur Foundation Course - crafting your nutrition offer and setting rates
Module 5: Crafting Your Offer & Setting Rates

Topics covered include:

  • How to decide what services to offer.
  • Individual sessions vs. packages: pros and cons.
  • Creating group programs and courses.
  • How to confidently set your rates and fees. 
  • Making services accessible.
  • How to confidently sell your nutrition services.
Dietitian Entrepreneur Foundation Course - creating your brand
Module 6: Create an Effective Brand & Brand Voice

Topics covered include:

  • Intro to branding and why it's so important.
  • Choosing branding identifiers: colors, fonts, logos, photos, and more.
  • 5-step Brand Creation Process.
  • Developing a clear, consistent brand message and voice.
  • Branding dos and don'ts
  • The rebranding process.
Dietitian Entrepreneur Foundation Course - website building and SEO
Module 7: Website Building Tools, Strategies & SEO

Topics covered include:

  • How to get started with website building.
  • Picking a platform and purchasing a domain name.
  • Estimated website expenses.
  • Website must-haves
  • How to write website copy for your homepage.
  • Intro to SEO: use your website to get clients.
Dietitian Entrepreneur Foundation Course - getting started with marketing your business
Module 8: Getting Started with Marketing

Topics covered include:

  • How to find and get your first clients.
  • Overview of marketing tactics and strategies.
  • How to choose the best marketing strategy for your business.
  • Showing up online and creating content that resonates.
  • Using your network and building referral relationships.
Dietitian Entrepreneur Foundation Course - bonus materials
BONUS MATERIALS

Including:

  • Getting started with insurance credentialing and billing.
  • Access to a Google Drive Folder full of ready-to-use templates: discovery calls, client intake forms, cancellation policies, and more.
  • HIPAA compliance resources.
  • Recommend branding tools and web designers.
  • ...and more!
You’ll have access to the course material for two full years from the time you purchase it, including any course updates that are made during that time.

The course is self-paced, so you can go through the material as quickly or as slowly as you need to.

While it varies person-to-person, generally each module takes between three and four hours to complete, including watching the video presentations and completing the workbooks. 

Your enrollment includes two years of access to all course content. The Foundation Course is re-approved for 35.75 CEUs for Registered Dietitians by the CDR (activity expiration date: 6/15/2026)

Enroll now

One Payment of $297

Payment Plan: $99/month x 3 months

What Other Clinicians Are Saying

EJ - Testimonials

"Before taking this course, I had no idea where or how to start a private practice. I knew I needed the foundational pieces before I took a deep dive into entrepreneurship. I purchased other programs, but they weren't specifically geared towards RD's. I needed someone in the same profession who understands the in's and out's of marketing techniques, ideal client, website startup, client engagement, productivity tips, and more. Not to mention, it's so AFFORDABLE!

I would highly recommend this course to fellow RD's who wants to start or are stuck with their business goals. It was user friendly, easily accessible, and self-paced with action steps for each module to keep you engaged and motivated to press forward. This course took away the fear and 'imposter syndrome' and gave me the confidence to start my brand!"

- Emma Johnson, MS, RDN, LDN

Owner of Emma Johnson Nutritionist LLC
AR - Testimonials_Califia

"I was starting my nutrition coaching business and didn't know where to begin. This course gave me tons of information to work with. I learned a lot about the back-end of running a business, like SEO and HIPAA compliance. I would recommend this to anyone who wants to start a business but doesn't know where to begin. It helped me get going and I can grow from here."

- Emily Zorn, MS, RD

Owner of Emily RD Nutrition Coaching
Testimonial photos - Kaitlyn Pscodna

Even though I had an established private practice, I signed up for the Foundations course because I felt that it needed a reboot.  There were so many things that I learned that I wish I would've known when I first started my business, and many other things that I have implemented since taking the course.  I wanted to learn from someone who has had their own success. Alissa is a wonderful presenter and makes all of the information easy to digest. The course helped me choose the best strategies to market myself productively while still being organic, which will help me generate more referrals and grow my business. I recommend this course to all dietitians and entrepreneurs.

- Kaitlyn Pscodna, RDN, LDN

Owner of Kaitlyn Pscodna, LLC, Minneapolis, MN
AR - Testimonials_Califia

I was brand new to private practice and I wanted to have a structured roadmap designed by someone who has been through it and knows what we need. The Foundation Course was the jumpstart I needed to select a niche, craft my service and digital product(s), price my services, and register my business. The course provided a generous number of resources, and podcasts and articles that were exactly what new dietitians who don't have a business mindset or experience need. 

- Rivera, MS, RDN, CDN

New York, NY
AR - Handover Files_AR - Style Element 02

Dietitian Entrepreneur Foundation Course

Frequently Asked Questions